Who is bugaboo target market

Glocalities allowed the company to understand its internal culture and values as well. By inviting employees to complete the Glocalities survey, they started to understand the model better and learn about themselves regarding Glocalities characteristics.

It then became more concrete and made the whole process of working with segments much more fun. Glocalities not only showed Bugaboo what types of value-based segments the company represents, but also what specific segments were either over or under-utilized in the market.

By combining Glocalities data with a consumer journey project, Bugaboo was able to relate specific orientation and purchase behavior to the Glocalities segments. It now becomes clear how the segments behave differently and how this best can be addressed to improve overall conversion. The next step, or challenge if you will, is to translate consumer insights into practical info for sales staff. Ideally shopping consumers are helped according to their needs, and obviously, these are not for all segments the same.

Of course, it will be challenging to get things across to the very level of personal contact! Tom Jan shared three tips for any brand or company that is thinking about using consumer segments for their marketing strategy:. Therefore, accept the limitations each segmentation model has, and use it to help you create customized approaches for specific consumer groups.

The Bugaboo way of thinking is well aligned with the values-based Glocalities segmentation model, and that is why it is working so well. Even better than expected. To earn their support, you need to show them how this process will help them reach their goals.

Make it a joint effort. Bugaboo employees can now identify themselves and their colleagues as one of the Glocalities segments, and specific behavior is even explained by using the model. Doing the survey makes it much more concrete for people — they embrace the model and are eager to work with it.

To create consumer understanding, you will need to have insights into their drivers, values, and lifestyles. Why do they make that decision?

Glocalities has proven to be a beneficial and fun segmentation model to identify five values-based consumer segments and learn which segments offer the greatest potential. By combining those segments with the consumer journey, you will learn what needs to be done precisely at each stage of the journey to move from consumer awareness to action. This email address is being protected from spambots. You need JavaScript enabled to view it. Copyright Glocalities International B.

Search - ZOO. Changing marketing approach As competition increased over time, Bugaboo also had to change their research approach. Understanding consumer drivers Bugaboo realized they needed to know more about the consumer drivers, beyond the post-purchase rationalized choice of specific product features. Glocalities values-based model Bugaboo decided to embrace the Glocalities values-based segmentation model. Three tips to make this work Tom Jan shared three tips for any brand or company that is thinking about using consumer segments for their marketing strategy:.

Roel Schoemaker Principal Strategy Consultant. Panos Papadongonas Research Consultant. Exploratory Insights. Intercultural Communication. Marketing Entries. At first, we can have an overview of "Bugaboo". The interest "Bugaboo" has 1,, audiences in Facebook. Among these audiences, men accounted for The major age of Bugaboo audiences is , and they accounted for There are also many hidden interests of "Bugaboo".

You can choose the most appropriate interest for your "Bugaboo" advertising according to the real situation. When you run "Bugaboo" advertisements on Facebook, you need to set suitable audience targeting conditions in "Bugaboo" Facebook ads. The majority of people interested in "Bugaboo" between , and they accounted for And other age groups like accounted for The people interested in "Bugaboo" between accounted for 8.

Other blog recommendations: average cpm facebook. Women accounted for Relationship Status. The majority of people interested in "Bugaboo" are in a relationship of Engaged and they take a large proportion for about The majority of people have a College degree.

Besides this, people work on Sales and Management also have many audience. People in Spain have the highest passion for "Bugaboo". And United Kingdom and Israel also have large numbers of people interested in "Bugaboo". In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting. Get more professional content, please check dropship spy and facebook interests tool.

After analyzing the audience, you can also find other most related interests of "Bugaboo". And there is a Facebook interest list that maybe helpful for you in AdTargeting. You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for "Bugaboo" advertising.